Claudelle Naidoo

Head of Insights & New Business Director, MediaCom

Claudelle Naidoo is an accomplished marketing, consumer and media research specialist with 13 years' experience working across multimillion-rand portfolios within organisations such as Nielsen SA, Media 24, Caxton, and Kagiso Media. Currently, Naidoo heads up MediaCom's Analytics & Insights division, where she focuses on using technology and data modelling exercises to develop and execute insights that assist businesses in understanding the impact of their sales and marketing initiatives. Naidoo considers herself to be a "change-maker" who finds a business problem, seeks a solution, and drives positive transformation for all stakeholders. As such, she was involved in the change in methodology and design of the Radio Audience Measurement Survey in South Africa; this involved sitting on the eight-man Tender Evaluation Committee and selecting a new supplier. She has consequently developed a strong reputation in the industry for her ability to translate data into actionable insights with commercial value, which has led to her little black book of good relationships with some of SA's top business leaders. Over the last few years, Naidoo has been giving back, and regularly lectures at Vega on topics she is passionate about. In addition, she is also a qualified journalist who writes in her spare time for well-known sites such as Bizcommunity.

Claudelle Naidoo will be speaking on the following topic:

Stripping Africa apart to create a consistent "One Africa"

As industry experts and consultants, our number one vision should be ensuring we have access to data that informs analytics and consumer insights in line with how the African consumer is rising. During this presentation, we will address ways in which we can realise our vision to understand the growing African consumer in order to put brands at the heart of the continent.

  • A snapshot of credible resources available to conduct research in key African markets
  • An in-depth approach on how to build analytics and insights capability in Africa by using partners and intellectual property
  • African continent