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PR & MARKETING CAMPAIGN New strategies and tactics: Lessons from the battlefield

 
The ITWeb Security Summit’s integrated marketing strategy is progressive and proactive in supporting the growth and development objectives of the industry and the event’s sponsors.

The marketing and public relations approach will continue to research and attract a high-calibre audience of decision-makers, buyers and industry influencers as well as the media.

Most notably, the strategy is specifically designed to integrate and support the marketing, business and lead generation objectives of the event sponsors.
The 2013 strategy includes:
  • Extensive print and online advertising
  • Researched and target direct promotion
  • A proactive public relations campaign
  • Strategic social networking activations
  • Integration of sponsor communication
Public Relations & Marketing
The public relations and marketing campaign holds many opportunities for proactive sponsors including:
Frequent communication, directly with sponsors to present media, marketing and public relations opportunities - at no additional cost.
The opportunity to be featured in pre-event, on-site and post-event broadcast, print and online media interviews.
High profile media attendance and interaction at the event, as well as opportunities for post event exposure.
The opportunity to include your press releases and media material in the event press packs.
Direct Benefits to Sponsors:
Press releases promoting sponsor participation will be published in the Security Summit Portal
Newsworthy press releases supplied by sponsors will be considered for placement in ITWeb media titles and the event’s Mail & Guardian Press Office.
Sponsors are invited to submit newsworthy press releases, comment and content for integration into PR news releases.
The distribution of invitations to attend the ITWeb Security Summit sent directly to your customers.
Be featured on the ITWeb Security Summit website with a hyperlink through to your company website.
Integration of sponsor messages in regular online industry newsletters, distributed directly to ITWeb’s high-integrity databases during the lead up to the Summit.
The event’s marketing collateral, print adverts, PR materials, web-based and social networking activations will direct traffic to research information and register for the conference at www.securitysummit.co.za.
Complementary social networking activations and community linkages via facebook, twitter and LinkedIn.
Print & Online Advertising

The ITWeb Security Summit will be extensively featured in:

IWeek; www.itweb.co.za; Brainstorm; www.bizcommunity.com; Mail & Guardian online, the Weekly Security Newsletter, within the Security Summit portal, as well as a comprehensive iWeek post Security Summit review.
 
Frequent advertising and public relations activations will ensure that the ITWeb Security Summit is extensively promoted in primary markets including IT, security and defence, business and finance, as well as technology pages of industry specific media.

Directory

An official ITWeb Security Summit Directory will be produced, in which all sponsors will be listed. All attendees at the Summit will receive a copy of the directory.

Exhibitor and Sponsor Promotion

 Our PR team will be in direct contact with you to discuss ideas to successfully integrate your company into the ITWeb Security Summit PR and marketing campaign.

You are also invited to submit your news, product information and press releases to assist us in supporting your marketing and business goals.

Take Advantage of the Media Opportunities

As a sponsor, you can take advantage of the outstanding marketing opportunities offered by the event’s extensive marketing campaign.

Use this campaign to add significant value to your marketing efforts and maximise the return on your investment. The sooner we receive your company and product information, the faster we can assist in marketing your participation.

You are also welcome to submit your own ideas to assist in enhancing your participation to leigh@tradeprojects.co.za

 
IN THE NEWS
Operators monitor for attacks
17 Apr 2013 – Distributed denial of service strikes can cause major traffic headaches for cellphone companies.
Desperately seeking cyber security skills
17 Apr 2013 – Skills training in SA is on par with international standards, but the country does not have enough experts to prevent cyber attacks, says UJ’s Basie von Solms.
Spending needed to thwart attacks
11 Apr 2013 – Most security issues can be contained to some extent, if companies are prepared to invest.
SA fails on forensic readiness
4 Apr 2013 – Forensic readiness is crucial to successful investigations and prosecutions, yet few South African firms are prepared, says Cyanre.
Cyber security risk cannot be eliminated
25 March 2013 – In the past two years, there has been remarkable development and spread in organised hacking of corporates, says expert.
IT-based fraud on the increase
25 March 2013 – The ease with which fraudsters can acquire tools needed to commit fraud and the explosion in data are contributing to the growth, says Paladion.
BYOD - no turning back
20 March 2013 – For most organisations, it's too late to stop BYOD, but it's not too late to manage it, says a security expert.
Formulating an attack-focused security plan
26 Feb 2013 – To successfully formulate an attack-focused plan, start with an assessment to find live attackers on the network, says MANDIANT.
Info security needs new focus
12 Feb 2013 – Information security has to shift beyond perimeter protection to understanding the attacker, says De Beers.
SA progresses in cyber crime fight
8 Feb 2013 – Moves are afoot to get SA’s cyber crime policing up to speed with the rest of the world, says ISG.
Understanding "bad guys" key in cyber warfare
6 Jan 2013 – Offence-oriented defence has become key in the battle against cyber crime, according to a security expert.
For the latest headlines visit our Security Summit news portal
 
EVENT SPONSOR
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PLATINUM SPONSOR
GOLD SPONSOR
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Cyber Readiness Challenge

EVENT SPONSOR

in partnership with
Established in 2009, Performanta specializes only in the discipline of Information Security. The company provides technology, services and consulting solutions allowing them to give customers an end to end information security service. Their focus on pragmatic solutions is reflected in their motto: Practical Trust Performanta.

PLATINUM SPONSOR
Symantec protects the world’s information, and is a global leader in security, backup and availability solutions. Our innovative products and services protect people and information in any environment – from the smallest mobile device, to the enterprise data center, to cloud-based systems. Our world-renowned expertise in protecting data, identities and interactions gives our customers confidence in a connected world.
Visit www.symantec.com/en/za/

IN THE NEWS
Unified security management key to rapid response
24 Apr 2013 - Visibility of the entire ecosystem, and immediate access to necessary information, is key to effectively managing information security, says McAfee.
Consolidation: a new infosec imperative
17 Apr 2013 – Addressing multiple security areas with a variety of solutions can result in weak points and areas being overlooked, says McAfee.
Security certificates 'an infosec weak spot'
12 Apr 2013 – Malware with embedded digital security certificates can easily penetrate enterprise systems, says Venafi.
For the latest headlines visit our Security Summit news portal

WHO SHOULD ATTEND?
This event is aimed at senior Info Sec professionals, and would include people with the following job responsibilities:
CIOs, CISOs and CFOs
CEOs/MDs
Chief security, risk, compliance, process and technology officers
Senior business executives whose jobs include enterprise security responsibilities
Senior business executives whose jobs include critical infrastructure protection
Information security managers and directors
Information security staff network and systems security administrators
Enterprise security architects
Business continuity managers
Data security professionals
IT auditors
IT/MIS staff
Internet security managers
Systems planners and analysts
Security analysts
Systems administrators
Software and application developers
Software engineers
Technical and support specialists
Systems integrators
App and mobile developers
Strategic planners

TWITTER
Follow us on twitter and tweet about your thoughts around this event, #itwebsec

SPONSORSHIP OPPORTUNITIES
Do you want to join other leading security vendors and firmly position your company, brand, products and services to a high-level business decision maker audience at southern Africa’s only business focused information security event?
Don’t miss out on the opportunity to capitalise on the valuable marketing opportunities ITWeb’s annual Security Summit offers and 
click here to learn about available sponsorship options or contact Debbie Visser,debbiev@itweb.co.za for a customised proposal designed to meet your objectives and budget.

TECHNICAL COMMITTEE
Sensepost is an independent company that provides services in the Information Security Services area. Combining experience and knowledge, SensePost specialises in Information Security Consulting, Training, Security Assessment Services and IT Vulnerability Management.

MEDIA PARTNERS


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