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Marthinus Strydom

Marthinus Strydom

Position : Marketing director and CIO

Phone : 012 472 3570

Web :

Career and educational highlights

Strydom has owned a number of businesses over the years. Twelve years ago, he created Eliance (Pty) Ltd. This business was sold to McCarthy and Strydom is still the MD. He is a graphic designer and well-known artistic photographer. He studied graphic design and then law at the UOFS.

Reporting structure

As the marketing director of the McCarthy group, Strydom is responsible for all marketing activities across the business units. He is also the CIO of the group and responsible for all ICT-related functions. In addition, Strydom is the managing director of Eliance (Pty) Ltd, a wholly-owned subsidiary of the McCarthy group. Eliance is the leading automotive software development company in South Africa. Other business units that report to him include McCarthy Corporate Fleet Services (fieet sales division), Club McCarthy (loyalty division) and Call A Car (online vehicle sales division).

The next big thing in IT

Virtualisation and cloud computing will be the next big thing. The only limiting factor is cost of bandwidth in SA and the unreliability of our networking infrastructure, including mobile networks. Mobility is becoming business-critical and the growth of mobile business applications will drive the cloud. We need to, however, get our mobile networks to invest into their own infrastructures in order to capitalise on the opportunity. 30
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