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Analytics Intensive day 2 Make social media WORK for your business
Register your seat now!
Day 1 - Conference 14 August Day 2 - Analytics Intensive 15 August
08h00 - 09h00 Arrival and registration

09h00 - 09h15
Welcoming address from the chairperson
Mike Sharman, owner, Retroviral Digital Communications
09h15 - 09h55
Keynote: Monitoring social intelligence: The possibilities
Matt Barclay, senior client acquisitions manager: Africa, at the Meltwater Group
Monitoring social intelligence: The possibilities
Using social media to address pain points across multiple business lines
How doing this can bring about positive change in your company
09h55 - 10h25
Case study: FedGroup – a social tour
Brett Field, marketing executive, FedGroup Financial Services
How FedGroup analyses and measures social media implementations: Engagement, B2B2SM&C and bringing the sexy back!
How FedGroup integrates social media back into the company
Delegates will need a smart device and Twitter to make the most of this presentation.

10h25 - 10h55 Tea Break

10h55 - 11h25
An introduction to social network analysis
Walter Pike, founder of PiKE &The Digital Academy
Understanding social networks
Introduction to the kinds of social networks one might encounter
How to use networks to spread ideas
11h25 - 12h20
Measuring the magic that social media can deliver
Lara-Lee Magnus, managing director, Second Floor Consulting
Identifying the company's social media objectives.
Measuring the success rate of these on social platforms.
Basic analysis on Facebook, Twitter and LinkedIn.
12h20 - 13h05
How to report on the success of social media
Tom Manners, managing director, Clockwork Media
This presentation will focus on business-centric reporting. Case studies will be used to demonstrate various ways of reporting on the performance of an organisation's social strategy that's in line with defined key performance areas (KPAs), and how to translate these into user-friendly formats for senior business decision makers.

13h05 14h05 Lunch and networking

Who should attend:
Business decision-makers looking at implementing social media strategies
Business decision-makers responsible for current social media implementations
SMEs on limited budgets making / planning to make significant use of social media platforms
Social media strategists, managers and activists
Marketing and communication professionals
Brand  and sales managers
HR professionals
Why you should attend:
Gain an understanding of how social media can impact the bottom line
Discover the various goals one can achieve using social and how to achieve them
Learn how to measure social media success and return
Learn how to report these stats in a manner that empowers executives and other business leaders to make the decisions that matter
Have access to a panel of experts available to answer any individual queries

Conference only R3,700.00 (excluding VAT)
Conference & Analytics Intensive session R5,440.00 (excluding VAT)
Analytics Intensive session only R2,700.00 (excluding VAT)
Click here to register online


About our speakers
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In the news
Social imperative for businessSocial business is a 'must-have'
2 Sep 2013 -  "Businesses need to be always on, always available, always different and always changing. Being connected is as important as having electricity. If you are not connected, you are going to be left out."
Social media ROI measurement an imprecise science
31 Jul 2013 -  Return on investment is measured differently according to each campaign and its desired outcomes, says Second Floor Consulting.
Social media marketing: more than numbersSocial media marketing: more than numbers
31 Jul 2013 -  Effective social media marketing requires a deep understanding of how the target community is put together, and how ideas spread, says Walter Pike.
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Choose your social media manager wiselyChoose your social media manager wisely
26 Jul 2013 -  Social media is fun, and that's a problem for businesses. Effective social media managers are able to extract purposeful content from a sea of distractions, says Jamaaludeen Khan, CEO of Procliviti.
ITWeb makes business sense of social media
26 Jul 2013 -  Social media is becoming an imperative for businesses. Whether catering to consumers, or operating in the B2B space, organisations are expected to be available on social channels and sharing thought leadership.
ITWeb hosts second annual Social Media Summit
5 Jul 2013 -  As the boundaries between our work and personal lives blur, social media is becoming an imperative for businesses. Whether catering to consumers, or operating in the B2B space, organisations are expected to be available on social channels and sharing thought leadership.
Social imperative for businessSocial imperative for business
4 Jul 2013 -  Every business must go social. This is according to Ryan Hogarth, who will deliver a keynote, themed “The Social Business Imperative”, at ITWeb’s Social Media Summit, in August.

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