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SPEAKER - Alan Hilburg

Alan Hilburg, president and CEO, HilburgAssociates

Alan Hilburg, president and CEO of HilburgAssociates, has been called the world's foremost expert in crisis communications. For nearly 30 years, Hilburg has been one of the most sought-after strategic counsellors in some of the most complex, high-visibility, high-risk crises and ‘impossible’ situations.

He is known worldwide as the pioneer for mapping, navigating and guiding brands and high-profile individuals through the trauma of crisis and litigation transitions. Hilburg was recognised as the "Red Adair of corporate crisis management" by the New York Times. The Los Angeles Times said: "Hilburg is the first call a CEO in trouble should make", and he was acknowledged by the Wall Street Journal as "one of the earliest practitioners aligning business continuity with reputation management".

He led the Johnson & Johnson team in the textbook management of the Tylenol crisis. Tylenol is the number one crisis management case history studied worldwide. He has advised national presidents, university chancellors, members of Congress and many other high-profile individuals who found their reputations being threatened. Hilburg has successfully represented clients in 107 trials, including Love Canal, Exxon Valdez and Enron.

His clients also include the financial service sector, where he has worked with leadership at JPMorganChase, Deustche Bank, Bank of Japan, Bank of England, Bank of America, Wachovia, Banco Popular, Bank of Argentina and a number of regional institutions. Hilburg was the longest retained consultant to the tobacco industry and has strong credentials in the technology sector (Micron, HP, IBM); hospitality sector (Four Season Hotels, American Airlines, Delta Airlines, cruise lines); government sector (US Air Force, US Army, Department of Homeland Security); energy sector (Occidental, Dow, Shell, Lyondell); mining sector (Barrick Gold); and the pharmaceutical sector (Merck, Pfizer, PHARMA).

Hilburg is a well-published writer. He has co-authored two New York Times bestsellers on leadership, including: Russell Rules... Eleven Lessons on Leadership from the Greatest Winner of the Twentieth Century and WF Rockwell Jr's bestseller: Twelve Hats of a Corporate President. His op-ed pieces have appeared in the New York Times, Wall Street Journal, Boston Globe, Los Angeles Times, Washington Post and Financial Times.

In collaboration with Fortune magazine, Hilburg created the Business Hall of Fame and co-developed the America’s Most Admired Companies programme.

As a filmmaker, he has received an Academy Award nomination for the world's first environmental feature and second-ever IMAX movie: “Living Planet". He has also won more than a dozen awards and three Emmy nominations for his HBO sports special, “My Life, My Way” and his PBS Special, “New Sweden”. Hilburg has won a record six Silver Anvils for global leadership in communications.

Hilburg is on the faculty at the University of California and George Mason University, where he teaches leadership, risk communications and emotional branding. He has a full-time office in Johannesburg.

Places: Linkedin
Alan Hilburg


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ContinuitySA is the leading Business Continuity Management Company in Africa. ContinuitySA offers a complete end-to-end business continuity management (BCM) solution which delivers fully managed ICT resilience solutions.



The Business Continuity Institute (BCI) is the world’s leading institute for business continuity management. The BCI is a global membership and certifying organisation for business continuity practitioners and offers resources for business professionals concerned with raising levels of resilience within their organisation or considering a career in business continuity.


As a delegate at this event, you will:
Develop a better understanding of business resilience and how to implement this company-wide;
Gain valuable insights from local and international subject matter experts who will share their experiences and best practices;
Find out how ready you are to deal with lost data, the problem of recovering critical applications, and other pressing continuity issues;
Discover if your compliance planning is in line with industry standards and regulations, and government regulations; and
Learn what constitutes an effective crisis management plan of action.


Managing directors, operations directors
General managers
Heads of IT, operations, risk management, IT governance and IT security
IT and MIS managers
Business continuity managers/planners
Members of crisis management and HR teams
Disaster recovery planners
Compliance officers
Project managers
Risk management professionals, risk and compliance managers
Security managers, facility and administrative managers


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Please note: all delegates at Business Resilience 2014 receive a free annual affiliate membership to the Business Continuity Institute (BCI).