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Agenda Day 1 Agenda Day 2 Workshops
WORKSHOP 2 - Thursday 19 March 2015
  Building a data driven business: opportunities and pitfalls
  Dr Barry Devlin, founder and principal, 9sight Consulting.
  The concept of data driven business is becoming increasingly important as social media and the Internet of Things offer ever larger quantities of data about people's thoughts and behaviours in the external world. Such data creates new business opportunities for interacting with customers, anticipating their needs and responding proactively to them. This same data offers the possibility to invade personal privacy, alienate customers and destroy markets. These opportunities and pitfalls demand much broader thinking and planning than traditional BI projects. This workshop provides a space to explore how to design and build a better data driven business.

Dr Barry Devlin

07:30 - 08h00 Arrival & registration
08:00 - 10h00 Introducing data driven business
What is different from past / current approaches
Positioning data, information, knowledge and meaning
Context-setting information and the evolution of metadata
  Exploring the business opportunities and pitfalls
Business drivers for a data driven business, key indicators for success and failure
Sample use cases across different industries
Case study – business aspects
10:00 - 10h30 Tea break
10:30 - 12h30 Exploring the IT opportunities and pitfalls
Architectural approaches, evolution vs. revolution
Technology choices, focus areas for new tools, hype to avoid
Case study – IT aspects
12:30 - 13h30 Lunch and networking

Dr Barry Devlin will be selling and signing a limited number of copies of his book, "Business unIntelligence: Insight and Innovation Beyond Analytics and Big Data", at ITWeb Business Intelligence 2015 Summit.

You can ensure your copy by purchasing a copy in advance for US$45 each at using your credit card or PayPal account. You can also buy a copy of the book at the event for US$45 via credit card or PayPal or for cash (approx. R 450, depending on exchange rate fluctuations).

Half day workshop fees
Late & on-site registration fee (Monday 2 March 2015 - Tuesday 18 March 2015)
Half day workshop (19 March) R 3,540.00

All prices listed above exclude VAT.

Online: Click here to register online
By phone: Contact Lerato Mathize on (011) 807-3294 between 07h00 and 16h00 to reserve your place.
By mail:



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QlikView is a leading Business Discovery platform that uses Natural Analytics™ to reflect the way human curiosity searches and processes information, while delivering enterprise manageability and governance. This innovative approach has redefined BI and explains why every business day, a South African company chooses QlikView as its BI tool.


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Vodacom realises benefits of BI
Johannesburg, 6 Mar 2015

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