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Event Videos

Social media professionals struggle to prove ROI

By Regina Pazvakavambwa, ITWeb portals journalist. Johannesburg, 16 Oct 2015

Kelvin JonckAlthough there is no denying that social media has progressed considerably in the last six years, many social media professionals still struggle to measure the value of their work.

So said Kelvin Jonck, MD at youKnow Digital, speaking at the ITWeb Social Business Summit yesterday in Johannesburg.

According to Jonck, most social media professionals struggle with showing return of investment (ROI) to C-level executives.

"There is no denying that social media is important but there is a problem convincing the guys at the top why they should invest in social. The social media professionals are still struggling to prove that it works, with their bosses losing patience and not investing as they want them to."


Harvesting value from social media

By Regina Pazvakavambwa, ITWeb portals journalist. Johannesburg, 16 Oct 2015

Kaveer BehareeSocial media is an untapped resource, but is poised to deliver transformative business insights.

So said Kaveer Beharee, founder and principal analyst at Ubiquity Consulting, speaking at the ITWeb Social Business Summit in Johannesburg yesterday.

Social media technology is advancing at a staggering pace with technologies becoming incredibly powerful and getting cheaper, said Beharee.


Huge shift in use of social media

By Regina Pazvakavambwa, ITWeb portals journalist. Johannesburg, 16 Oct 2015

Michal WronskiWith the rise of technology and Internet access, South Africa social media trends are not far behind international and US trends in incorporating social media in corporate environments.

So said Michal Wronski, business development manager at Ornica Group, presenting the annual Social Landscape report at the ITWeb Social Business Summit in Johannesburg yesterday.

There is almost a convergence globally on how people use technology and social media, said Wronski, adding obviously there are cultural and language issues.


Social media evolves to social business

By Regina Pazvakavambwa, ITWeb portals journalist. Johannesburg, 15 Oct 2015

Neal SchafferAs companies realise the impact of social media from a professional perspective, they need to make sure their brand is being represented with credibility online.

So said Neal Schaffer, social media strategy consultant, international speaker and author, presenting the keynote at the ITWeb Social Business Summit in Johannesburg today.

With social media becoming mainstream, it is to the advantage of the company to educate its employees, he added.

 



 

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IN THE NEWS

Finding the right social media skills
Johannesburg, 8 Oct 2015
Businesses investing in social media must ensure they are investing in the right kind of staff.
This is according to Candice Kropf, owner and social media specialist at Social Ideas, who notes everyone these days with an active social media presence is calling themselves a 'social media guru' or 'social media expert', or even 'social media architect


Social business disrupts Africa businesses
Johannesburg, 7 Oct 2015
There are "amazing products, people and innovation" in the digital space right on our doorstep.
So says Bronwen Auret, head of digital operations at Metropolitan Republic, adding: "It is not necessary to go to Silicon Valley to experience innovation".


Social business policies access, training vital
Johannesburg, 1 Oct 2015
Effective social media policies do not have to be complicated or restrictive. They are, however, becoming increasingly vital to business.

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