Advertise on ITWeb         Mon, 23 Sep, 12:28:24 PM

.noselect { -webkit-touch-callout: none; -webkit-user-select: none; -khtml-user-select: none; -moz-user-select: none; -ms-user-select: none; user-select: none; } .header-cell { background-color:#ead2c2; font-family:Arial, Helvetica, sans-serif; font-weight:bold; font-size:18px; text-transform: uppercase; color:#000; height:20px; padding:7px 5px 5px 15px; line-height:20px; width:317px; } a.reg-btn { display:block; width:280px; height:60px; background: url('http://www.itweb.co.za/images/stories/Events/DrivingDigitalTransformationEF2015/register.gif') left center no-repeat; } a.reg-btn:hover { background: url('http://www.itweb.co.za/images/stories/Events/DrivingDigitalTransformationEF2015/register-hover1.gif') left center no-repeat; } .register-cell { background: #F16122; /* Old browsers */ background: url('http://www.itweb.co.za/images/stories/Events/DrivingDigitalTransformationEF2015/divider_img.png') left center no-repeat; background: url('http://www.itweb.co.za/images/stories/Events/DrivingDigitalTransformationEF2015/divider_img.png') left center no-repeat, -moz-linear-gradient(left, rgba(241,97,34,1) 0%, rgba(241,97,34,1) 20%, rgba(0,0,0,1) 100%); /* FF3.6+ */ background: url('http://www.itweb.co.za/images/stories/Events/DrivingDigitalTransformationEF2015/divider_img.png') left center no-repeat, -webkit-gradient(linear, left top, right top, color-stop(0%,rgba(241,97,34,1)), color-stop(20%,rgba(241,97,34,1)), color-stop(100%,rgba(0,0,0,1))); /* Chrome,Safari4+ */ background: url('http://www.itweb.co.za/images/stories/Events/DrivingDigitalTransformationEF2015/divider_img.png') left center no-repeat, -webkit-linear-gradient(left, rgba(241,97,34,1) 0%,rgba(241,97,34,1) 20%,rgba(0,0,0,1) 100%); /* Chrome10+,Safari5.1+ */ background: url('http://www.itweb.co.za/images/stories/Events/DrivingDigitalTransformationEF2015/divider_img.png') left center no-repeat, -o-linear-gradient(left, rgba(241,97,34,1) 0%,rgba(241,97,34,1) 20%,rgba(0,0,0,1) 100%); /* Opera 11.10+ */ background: url('http://www.itweb.co.za/images/stories/Events/DrivingDigitalTransformationEF2015/divider_img.png') left center no-repeat, -ms-linear-gradient(left, rgba(241,97,34,1) 0%,rgba(241,97,34,1) 20%,rgba(0,0,0,1) 100%); /* IE10+ */ background: url('http://www.itweb.co.za/images/stories/Events/DrivingDigitalTransformationEF2015/divider_img.png') left center no-repeat, linear-gradient(to right, rgba(241,97,34,1) 0%,rgba(241,97,34,1) 20%,rgba(0,0,0,1) 100%); /* W3C */ filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#f16122', endColorstr='#757575',GradientType=1 ); /* IE6-9 */ font-family:Arial, Helvetica, sans-serif; font-size:14px; text-transform: uppercase; color:#fff; height:42px; line-height:42px; border-bottom: 3px solid #f16122; text-align:right; padding-right:15px; text-decoration:none; } .register-cell a:hover { text-decoration:none /*!important*/; } .disclaimer { font-size:11px; font-style:italic; color:#999; } .content-heading { height:20px; padding:7px 0 3px 0; background-color:#F47928; } .content-heading span { background:transparent url(../content-heading-bg.jpg) no-repeat top right; color:#fff; font-size:18px; text-transform:uppercase; padding:6px 45px 6px 10px; } .large-heading { color:#ffffff; font-size:14px; font-weight:bold; font-family:Arial; height:34px; /* line-height:40px; */ padding-left:10px; background-color:#F47928; } /* ############### HOME #################### */ .AvenadeDTED-maintable { } .AvenadeDTED-maintable a { color:#F47928; font-weight:bold; } div.AvanadeDTED-homesidebar { float:right; width:300px; background-color:#faefe7; border:3px solid #F47928; margin:0 0 10px 10px; padding:10px; color:#000; } div.AvanadeDTED-homesidebar img { float:left; margin-right:10px; width:120px; } .AvanadeDTED-highlight { width:500px; padding:20px; color:#faefe7; background-color:#F47928; margin:0 auto; text-align:center; box-shadow: 0 10px 2px -5px #bbb; } .AvanadeDTED-highlightfull { width:640px; padding:10px; color:#faefe7; background-color:#F47928; margin:0 auto; text-align:center; box-shadow: 0 10px 2px -5px #bbb; } .AvanadeDTED-highlightfull a { color:#fff !important; text-decoration:underline; } /* ############### INLCUDE ################ */ .small-heading { color:#fff; background: #F47928; font-size:16px; font-weight:bold; font-family:Arial; height:42px; line-height:40px; padding-left:10px; text-shadow: 0px 0px 10px rgba(0, 0, 0, 0.5); } .Avanade-include a { color:#ff5800; text-decoration:none; } ul.AvenadeDTED-includemenu { margin: 10px 15px 10px 5px; } ul.AvenadeDTED-includemenu li { margin-bottom:3px; color:#F47928; display:block; list-style-type:square; list-style-position:inside; font-size:15px; background: #faefe7 url('../ul-square.png') no-repeat 10px 10px; padding-left: 15px; } ul.AvenadeDTED-includemenu li a { display:block; padding:4px 4px 4px 10px; color:#000; } ul.AvenadeDTED-includemenu li a:hover { color:#fff; } ul.AvenadeDTED-includemenu li:hover { background-color:#F47928; } /* ############### OLD AVENADE STYLING ############### */ .back-right { background-position: right /*!important*/; } .first-paragraph { font-size:16px /*!important*/; font-weight:bold; } .keyspeaker-row td:first-child { background:#bad2e4 /*!important*/; } .keyspeaker-row td:last-child { background:#c4dcee /*!important*/; } .keyspeaker-row td:first-child:hover{ background:#b0c8da /*!important*/; } .keyspeaker-row td:last-child:hover{ background:#bad2e4 /*!important*/; } .clear { clear:both; } /* SPEAKERS */ .speaker-box { float:left; width:305px; margin:5px; padding:6px; background:#f5f5f5; } .speaker-box:hover { background:#f0f0f0; } .speaker-name { display:block; font-size:130%; font-weight:bold; margin-top:10px; } .speaker-des { display:block; font-style:italic; } .speaker-box-image { float:left; margin-right:15px; } .speaker-box-info { position:relative; height:145px; } .speaker-box-biolink { display:block; position:absolute; bottom:40px; left:130px; width:100px; padding:4px; text-align:center; background:#f47a2c; color:#fff; } .speaker-box-biolink:hover { background:#00457c; color:#fff; } .speaker-social { display:block; position:absolute; left:130px; bottom:3px; float:left; margin-top:25px; } /* AGENDA */ .agenda td:first-child { padding-top:13px; } .agenda tr:hover { background-color:#f0f0f0; } .agenda tr td { padding:8px 4px; vertical-align:top; } .agenda tr.agenda-break { background-color:#f5f5f5; } .agenda tr.agenda-break:hover { background-color:#e0e0e0; } .agenda span.topic { font-size:140%; font-weight:bold; } .agenda span.agenda-break { font-size:140%; } .agenda .agenda-speaker { font-size:120%; } .agenda ul { margin-left:20px; } .agenda ul li { list-style-type:disc; margin:4px; } .agenda .synopsis { } .agenda-speaker-block { position:relative; width:115px; float:right; margin:0 0 5px 20px; } .agenda a.speaker-link { display:block; width:105px; padding:5px; text-align:center; background:#f47a2c; color:#fff; } .agenda a.speaker-link:hover { background:#00457c; color:#fff; } .agenda .agenda-speaker-social { margin-top:5px; } /* INCLUDE */ .main-menu td a{ color: #F06227; font-size:13px; font-family:Arial; font-weight:bold; } .bullet-hollow-table .bullet-dot-table { font-family:Arial; font-size:12px; } .bullet-hollow-table td:first-child { background: #F1F1F1 url('http://www.itweb.co.za/images/stories/events/DrivingDigitalTransformationEF2015/bullet-hollow.png') no-repeat center center; width:30px; height:30px; } .bullet-hollow-table td:last-child { font-size:13px; font-weight:bold; background:#F1F1F1; } .bullet-dot-table td:first-child{ background: #F1F1F1 url('http://www.itweb.co.za/images/stories/events/DrivingDigitalTransformationEF2015/bullet-dot.png') no-repeat center top; width:30px; height:30px; } .bullet-dot-table td:last-child { font-size:13px; background:#F1F1F1; padding: 5px 0 5px 0; } .bullet-hollow-table tr:last-child >td{ background:none; height:10px; } .bullet-dot-table tr:last-child >td{ background:none; height:10px; padding:0px; } .designation { background-color:#eee; font-weight:bold; padding:5px; /* border-bottom:1px dashed #ddd; */ } .speaker { width:125px; float:right; margin:10px; } .speaker img { margin-bottom:7px; }

 
Conflicts between IT and marketing challenge digitisation

Increased conflict between IT and marketing departments is a prominent challenge in digitally transforming businesses.

This was revealed by experts at the Avanade Executive Forum in Johannesburg last night. The forum aimed to unpack the roles of the CIO, CMO and CDO in driving digital transformation in business.

The digitisation of all elements of the business is rapidly breaking down silos between formerly disparate components of the business, said branding and advertising expert and strategist Andy Rice. This includes the traditional divide between IT and marketing.

Marketing is becoming increasingly digitised and drawing more and more on IT resources, particularly data, said Rice. The Cannes Lions creative communications festival and awards show this year debuted the category of "creative data", he added.

Read more

 
EVENT PHOTO GALLERY
 


 

Avanade helps clients and their customers realize results in a digital world through business technology solutions, cloud and managed services that combine insight, innovation and expertise in Microsoft technologies. We help clients with IT solutions that deliver business outcomes in areas such as CRM, .NET application development, data and analytics, collaboration, ERP, infrastructure and offer flexible deployment models on-premise, outsourced, cloud or a hybrid.

Additional information can be found at www.avanade.com

In the news
Do you have the CIMO perspective?
By Christine Barrow
Johannesburg, 13 Aug 2015
The relationship between marketing and IT is changing rapidly. IT has become a strategic issue and every business is now a digital one..
Twitter
Follow us on twitter and tweet about your thoughts around this event, #digitalmeetswork @avanadesa