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MicroStrategy eyes SME market

MicroStrategy will focus on growing its channel and reaching the SME market in 2010, says MD Merlin Knott.

MicroStrategy has set out plans to invest in the development of its channel and focus on growth in 2010.

MicroStrategy MD Merlin Knott, says: “We've doubled the number of classes we provide to educate our partners around the benefits of business intelligence (BI). We want to continue with the rapid growth we had last year, but it needs to be sustainable to meet our service levels.”

In addition, Knott says MicroStrategy will drive its education strategy to target small to medium-sized enterprises (SMEs).

Targeting SMEs

While MicroStrategy traditionally targets the mid to high-end enterprise, says Knott, it is redirecting its efforts to include the lower-end of the market as well.

“That's our future customer at the end of the day. We've introduced a reporting suite offering that looks after the low-end market with the same quality as the enterprise market.”

Knott predicts the next-generation of BI applications will be run on mobile converged devices. MicroStrategy's solution runs on Amazon's Kindle, which supports the Internet and PDF as well as the memory and processing power to facilitate BI.

According to the Aberdeen Group report released this month, businesses using MicroStrategy software achieved a 6% increase in sales during the time period as compared to an industry average of a 4% decline in sales revenue.

MicroStrategy will hold its annual user conference, MicroStrategy World 2010, in Las Vegas, next week. Registrations for the event increased by 40% over last year; which Knott says shows a rising interest and awareness in BI.

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