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Getting business value from social media |
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17 Aug 2012 - Companies can benefit from social media if they learn to leverage these networks and maximise data gained from them, say experts. |
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From e-commerce to social commerce |
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17 Aug 2012 - Social commerce is set to soar, giving marketers easy access to consumers, says Norton Rose. |
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Social media: Do it properly or not at all |
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16 Aug 2012 - Companies must be ready for social media before they engage on these platforms, says Nikki Cockcroft. |
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Drowning out the noise with niche marketing |
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16 Aug 2012 - Niche online communities give marketers access to people with specific interests, says Quirk. |
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Getting co-creation right |
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15 Aug 2012 - Sincerity and transparency are key, as businesses start to co-create content with users, says Native. |
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Making social media human |
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15 Aug 2012 - Brands that engage with customers online must remember they are talking to people, says Cerebra. |
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Business must join the social conversation |
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14 Aug 2012 - Customers are going to talk about brands on social media networks, regardless of whether business participates, says DDMA |
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What happens in Vegas, stays on FB |
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14 Aug 2012 - In a world where people share everything on an Internet that never forgets, understanding privacy is crucial, says Andy Hadfield. |