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AGENDA - 15 AUGUST Cut through the buzz!
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Conference Day 1 - 14 August Conference Day 2 - 15 August Workshop - 16 August
08h00 - 09h00 Arrival and registration
09h00 - 09h15 Welcome address by our Chair: Suzanne Little, Head of Marketing: DMMA
   
09h15 - 09h55
Nikki Cockcroft
Social Commerce, what works and doesn’t work, the Integration and influence of social media into a retail environment
Beyond reach and awareness: How the social nature of the web is reshaping the role of brand communication
Scott Gray, Head of Strategy and Planning at Quirk
  • People as media
  • The war on attention
  • The decreasing relevance of "mainstream"
  • Some case studies of where brands did it right
   
09h55 - 10h35
Nikki Cockcroft
Assessing the impact of social media on:
  • Digital engagement
  • Search
  • Email, display and affiliates
  • Sales
  • As you give so shall you receive – how much data are you prepared to give away?
  • How do you translate reach and frequency into meaningful strategy?
  • Who do you engage with – the advocates vs detractors
Nikki Cockcroft, head of Online at Woolworths, chair at Digital Media and Marketing Association (DMMA) and chairperson of The Bookmarks

 

   
10h35 - 11h05 Tea Break
   
11h05 - 11h45
Heidi Brauer
10 things business people need to know about new business communications/media/channels
  • First, the suitcase words: are we all speaking the same language?
  • When does 'new' become 'not new' or even 'real'? A look at when, how, why to use new, old and middle-aged channels
  • Knitting, sailing, birds and loving (or some real thoughts on business strategy in this day and age)
  • Practical examples, with real stories from brands like kulula.com
Heidi Brauer, founder of heidibeeee & co, Chartered Marketer, former marketing director kulula.com and British Airways, and SLOW
   
   
11h45 - 12h25
Tom Manners
The business value in digital strategy: it's not just a numbers game
Tom Manners, MD at Clockwork Media
  • Recognising the need for a business presence in the online bought, earned and owned space
  • Developing a digital strategy that moves beyond online reputation management
  • Understanding that digital is not just a numbers game
  • Looking at the unique challenges to digital strategy in South Africa and how these can be overcome
  • Considering emerging trends within the South African online landscape, and how Facebook’s recent IPO is gradually changing the way brands are able to relate to consumers

 

   
12h25 - 13h05
Walter Pike
"No, that’s not social media marketing - this is"
Walter Pike, founder of both PiKE New marketing and The Digital Academy

walterpike.net

   
13h05 - 14h05 Lunch
   
14h05 - 14h45 Panel discussion: Making the business case for social media
Zibusiso Mkhwanazi, CEO at Avatar Digital
Jonathan Houston, Digital Marketing Lead for Deloitte Consulting - Technology
Heidi Brauer, founder of heidibeeee & co, Chartered Marketer, former marketing director kulula.com and British Airways, and SLOW
   
14h45 - 15h25
David Graham

Jonathan Houston

Understanding how social media can be a key to unlocking your business potential - A B2B case study with Deloitte
David Graham, Digital Channels executive at Deloitte
  • Deloitte case study
  • Lessons learned
  • A digital journey for planning and executing
  • Conclusion

Jonathan Houston, Digital Marketing Lead for Deloitte Consulting - Technology

   
15h25 - 15h55 Tea
   
15h55 - 16h35
Roan Mackintosh
Tracking beyond social
Assessing the impact of social media on:
  • Digital engagement
  • Search
  • Email, display and affiliates
  • Sales
  • As you give so shall you receive – how much data are you prepared to give away?
  • How do you translate reach and frequency into meaningful strategy?
  • Who do you engage with – the advocates vs. detractors
Roan Mackintosh, Business Director from Acceleration Marketing
 
   
16h35 - 17h15
Nerushka Deosaran
The evolution from e-commerce to social commerce
Nerushka Deosaran, Associate at Norton Rose South Africa
  • contracts concluded over social media platforms
  • risks involved when trading with social media customers
  • what to be aware of when conducting promotions and competitions
  • disclaimers: when do you need them and why
  • practical examples of social commerce
  • the contractual framework needed when outsourcing your social media marketing

 

17h15 Conference close
Conference Day 1 - 14 August Conference Day 2 - 15 August Workshop - 16 August



 

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Video Interview
ITWeb Events: The Social Media Summit 2012
ITWeb welcomes delegates and industry professionals to the Social Media Summit on 14-16 August at The Forum, Bryanston.

In the news:
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Roan MackintoshShould marketing manage the IT budget?
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Andy HadfieldUtility key to social strategy
2 Aug 2012 - Andy Hadfield shares his views on doing business in the social media age.
David GrahamGetting B2B social media right
26 Jul 2012 - Deloitte SA's digital channels executive, David Graham, is well-known locally as someone who's getting business-to-business (B2B) social media right.
Scott GrayNiche is the new mainstream
17 Jul 2012 - The rampant spread of social media means successful marketers will have to tailor their messages to suit multiple interest groups in future.
Walter PikeTwinterview: Walter Pike on social media in business
2 Jul 2012 - The marketing consultant speaks to ITWeb about the mistakes businesses are making when tackling social media.
FNB talks social media
15 Jun 2012 - The bank's Lana Strydom explains how social media can be used to build sustainable relationships with customers.

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The Digital Media and Marketing Association (DMMA) , formerly the OPA, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa.

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