08h00 - 09h00 |
Arrival and registration |
09h00 - 09h15 |
Welcome address by our Chair: Suzanne Little, Head of Marketing: DMMA |
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09h15 - 09h55 |
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Social Commerce, what works and doesn’t work, the Integration and influence of social media into a retail environment |
Beyond reach and awareness: How the social nature of the web is reshaping the role of brand communication |
Scott Gray, Head of Strategy and Planning at Quirk |
- People as media
- The war on attention
- The decreasing relevance of "mainstream"
- Some case studies of where brands did it right
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09h55 - 10h35 |
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10h35 - 11h05 |
Tea Break |
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11h05 - 11h45 |
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10 things business people need to know about new business communications/media/channels |
- First, the suitcase words: are we all speaking the same language?
- When does 'new' become 'not new' or even 'real'? A look at when, how, why to use new, old and middle-aged channels
- Knitting, sailing, birds and loving (or some real thoughts on business strategy in this day and age)
- Practical examples, with real stories from brands like kulula.com
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Heidi Brauer, founder of heidibeeee & co, Chartered Marketer, former marketing director kulula.com and British Airways, and SLOW |
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11h45 - 12h25 |
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12h25 - 13h05 |
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13h05 - 14h05 |
Lunch |
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14h05 - 14h45 |
Panel discussion: Making the business case for social media |
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Zibusiso Mkhwanazi, CEO at Avatar Digital
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Jonathan Houston, Digital Marketing Lead for Deloitte Consulting - Technology |
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Heidi Brauer, founder of heidibeeee & co, Chartered Marketer, former marketing director kulula.com and British Airways, and SLOW |
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14h45 - 15h25 |
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15h25 - 15h55 |
Tea |
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15h55 - 16h35 |
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Tracking beyond social |
Assessing the impact of social media on:
- Digital engagement
- Search
- Email, display and affiliates
- Sales
- As you give so shall you receive – how much data are you prepared to give away?
- How do you translate reach and frequency into meaningful strategy?
- Who do you engage with – the advocates vs. detractors
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Roan Mackintosh, Business Director from Acceleration Marketing |
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16h35 - 17h15 |
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The evolution from e-commerce to social commerce |
Nerushka Deosaran, Associate at Norton Rose South Africa |
- contracts concluded over social media platforms
- risks involved when trading with social media customers
- what to be aware of when conducting promotions and competitions
- disclaimers: when do you need them and why
- practical examples of social commerce
- the contractual framework needed when outsourcing your social media marketing
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17h15 |
Conference close |
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