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Melissa Attree, Business Development Manager Cerebra

Heidi Bauer, executive manager: Group Marketing (Kulula & BA) at Comair

Jarred Cinman, chief inventor: Native

Nikki Cockcroft
, head of Online: Woolworths, chair: Digital Media and Marketing Association (DMMA) and chairperson: The Bookmarks
Biography Biography Biography Biography

David Graham, Digital Channels executive: Deloitte

Scott Gray
, head of strategy and planning: Quirk

Andy Hadfield
, digital native and founder at Real Time Wine, and co-founder at Mzansi Gold, and speaker on the intersection of business and digital

Jonathan Houston
, Digital Marketing Lead for Deloitte Consulting - Technology
Biography Biography Biography Biography

Paul Jacobson
, director: WebTechLaw

Suzanne Little
, Head of Social Media at Quirk, and Head of Marketing: DMMA

Roan Mackintosh
, Business Director from Acceleration Marketing

Tom Manners
, MD: Clockwork Media
Biography Biography   Biography Biography

Andrew McHenry
Council Member at Mobile Monday

Zibusiso Mkhwanazi
, CEO at Avatar Digital

Deosaran Nerushka
,  Associate at Norton Rose South Africa

Walter Pike
, founder of both PiKE | New marketing and The Digital Academy
  Biography Biography Biography Biography

Craig Rodney
, MD: Cerebra

Lana Strydom
, head of Digital Marketing at FNB: Social media and business
Biography Biography

Melissa Attree is a marketing, social media and digital PR consultant who is passionate about using new media tools to get consumers and brands talking.

After majoring in journalism and media studies and English at Rhodes University, Attree started her professional career as a copywriter. From there it was a logical leap to the world of marketing, where she worked for three years, developing the Eco-Vet brand, and later held senior marketing and management positions at L’Oreal for five years.

In 2007, Attree put her varied marketing and communication experience to good use and started GetOn eMarketing. GetOn consulted to companies in an effort to bridge the offline/online link. In 2012, Attree joined Cerebra as a digital strategist; she has worked with brands like Absa, Adidas, Big Blue, MasterCard, Nando’s, Ogilvy, SAA & South African Breweries and 5FM.

Attree is a fan of gadgets, music, list writing, anything to do with advertising and branding, good wine and Jack Russells.

@melattree on Twitter


Heidi Bauer Passionate South African, wife, daughter, sister, mother of two sons (aged 16 and 20), voracious reader (leadership, brand, customer experience, popular economics, quantum theory and novels), lover of challenge and change, deep believer in the power of single actions enabling quantum changes, reluctant gym-goer, erstwhile boxer, speaker of some Greek, learner, teacher, mentor, mentee and deep believer in the power of brands and humans.
  • Executive manager, Group Marketing, Loyalty & Strategic Partnerships, Comair (, British Airways and SLOW).
  • Member of Vega Brand School National Advisory Council
  • Board member and deputy chair of the Marketing Association of South Africa
  • 2008 and 2012 judge for the Association for Communication & Advertising’s APEX awards
  • 2010 and 2011 judge for FM AdFocus awards
  • Board member of ABC (Audit Bureau of Circulations)
  • Chartered marketer of South Africa


Jarred Cinman is the chief inventor (and one of the founders) of Native. He is a longstanding member of the South African digital industry, having founded one of the first professional Web services firms in 1995.

After selling his first business to the VWV Group, Cinman was part of the founding team of VWV Interactive, which went on to dominate the Web development industry during the late 90s. As creative director, he helped win several major awards for clients such as SAA and Nando’s, and pioneered many of the technologies and practices commonplace today.

He was chairperson of the Digital Interactive Media Association – the first body to represent the industry – and played a key role in having digital represented at the Loerie Awards.

In 2000, Cinman left VWV to found Cambrient, which became the leading provider of content management solutions in South Africa. Customers such as Moneyweb, DStv, Kagiso Media and South African Tourism established Cambrient as a major force in the digital industry.

During this period, Cinman also contributed extensively to blogs and publications, writing about industry trends and topics. He started The Digital Edge podcast, which has produced over 100 episodes to date and is a key voice for digital marketing in the country. The show was awarded a Gold Bookmark in 2010.

In 2010, Cinman was part of the team that concluded a deal to merge Cambrient into Native, forming South Africa's first truly full service digital agency.

Cinman was elected as deputy chair for the DMMA for 2012.


Nikki Cockcroft graduated from UCT with a business degree in information systems and a postgraduate degree in marketing. After starting her career as IT manager at Acceleration, she soon realised she had a passion for online media, and thereafter moved into the position of campaign manager.

In March 2003, Cockcroft joined 365 Digital as business development manager, progressing through the ranks to become CEO. As CEO, she successfully introduced additional business areas, including that of Web development, ad operations and content syndication. After building 365 Digital into a profitable business, she oversaw a successful management buyout of the business and subsequent sale to Primedia.

Cockcroft was appointed CEO of Primedia Online a year later, in September 2007. Primedia Online includes, the 365 sports brands and 365 Digital. In 2010, she was appointed CEO of Prezence Digital. In July 2011, Cockcroft moved to retail giant Woolworths as head of Online.

Cockcroft has been a member of the DMMA for the past eight years, and has sat on the DMMA EXCO for the past four of these, initially in the capacity as head of Marketing and then in the combined capacity as deputy chair and head of Marketing. In 2009, Cockcroft was appointed chair of the Bookmarks Awards.

Cockcroft is passionate about all things digital and believes the DMMA’s mission is to learn from each other, share experiences, educate the newcomers and lead research and development, while establishing an ethical code of conduct under which all digital companies should operate.


David Graham has spent the past 20 years in sales and marketing roles at leading global software and management consulting organisations, engaging with executive decision makers and providing them with solutions to business challenges. In recent years he has focused on honing his skills and expertise in the area of B2B digital and social media marketing, with an emphasis on value networking and inbound marketing. David also consults to companies on digital marketing strategy.


Scott Gray starting out as employee number four at Quirk back in 2002, Scott Gray developed a very keen interest in the overlap of people, technology and brands. This eventually led him to the client side in 2005, where Gray headed up BMW South Africa's digital marketing efforts. It was the social media Wild West back then, and there was a lot of incredible learning going on. On moving back to Cape Town near the end of 2009, he rejoined Quirk to head up the strategy and planning unit. Gray was also fortunate enough to win the Social Media Marketer of the Year award at the Bookmarks in 2010.


Andy Hadfield Andy Hadfield is a digital native (he can’t really remember life without the Internet) and is fascinated with the impact it is having on our lives and businesses. An entertaining and compelling personality, Hadfield speaks with authority and insight about the new shape of life, work and play in the digital world.

Importantly though, he’s not a “techie”! Hadfield understands the hard realities of business, and delivers pragmatic, realistic lessons for the future, which every business will find valuable. His intensive front-line experience underpins these viewpoints.

He has played in every corner of the digital industry, launching his first start-up at age 19 – getALife was a social network before the word was even invented. A political and community mouthpiece for South African students between 1997 and 2005, the site was covered on every major media platform, including Time magazine. It also has the dubious honour of being sued by Robert Mugabe.

He then spent the next seven years honing his strategic skills across a range of industries, including finance, professional services, construction and media. With The Virtual Works, this included building the digital platform that underpins “The Deloitte Way”, a real-time strategic assessment, staff engagement and reward programme. He was also involved in creating South Africa’s first monetised niche social network, DesignMind, which drives communication and collaboration across the construction industry.

 At First National Bank, Hadfield helped develop a team to manage digital strategy across the consumer banking segment. This included projects such as corporate crowdsourcing, the bank's first official Facebook presence; a major overhaul of the consumer Web site; and a world-class “Amazon-style” online sales system – so you can get FNB products in less than 10 minutes, from the comfort of your couch. Out of corporate and back into the entrepreneurial space, Hadfield spends some time with a few (highly innovative, highly awesome) corporate clients, but his passion really lies in his two start-ups. Real Time Wine is a retail discovery engine and consumer review community for the wine industry and Mzansi Gold is a Johannesburg-based angel investment and entrepreneur network. Hadfield is a regular speaker on the African circuit, has flown the South African flag at SXSW (with a talk called: ‘You don't need bandwidth to be awesome’) and often works with the internationally renowned FutureWorld Group.

You can find him on or tweeting his love for cricket, wine and the new style of business on


Jonathan Houston is the Digital Marketing Lead for Deloitte Consulting - Technology. He is active in the digital marketing community and loves debating marketing strategy and tactics. In his role at Deloitte, Jonathan is responsible for the digital marketing strategy planning and execution of the Technology division through all digital channels. Jonathan has over 6 years’ experience in the field of digital marketing and regularly contributes to The Marketing Africa Journal, Memeburn as well as the Deloitte SA blog.


Paul Jacobson is's director and a Web and digital media lawyer who specialises in digital and social media related law. He started out his career as a commercial litigation attorney with Werksmans, and left to start his own practice, Jacobson Attorneys, in August 2005. On 1 August 2007, he launched a new media law and policy focus area in Jacobson Attorneys, and developed this focus area into a Web and digital media law speciality, with's launch in early 2012. This new emphasis draws on his experience with social media to provide an innovative service to clients involved in the social media space.

He has worked as general counsel for the non-profit organisation iCommons, and served as a member of a sub-committee of the SA Standards sub-committee dealing with ‘Information Technology: Document Description and Processing Languages’, which recently considered and rejected the proposed Office Open XML standard in South Africa. He is presently also a part-time WASPA adjudicator and considers complaints filed against mobile operators registered as WASPA members.

Jacobson focuses on the intersect between the social Web and the law. He is particularly interested in open content licences, protection of personal information, reputation issues and freedom of expression on the Web. He has maintained blogs since December 2004, and takes an active interest in the South African online digital community. He is also a social media fanatic and makes use of a variety of online services to interact with clients, colleagues and members of the broader online community, including Twitter.

Jacobson has been frequently quoted in the media on a range of topics. Links to a number of articles are on this page.

Roan Mackintosh is the business director, key publishers in South Africa at Acceleration, and manages a portfolio of clients that includes retail, communications and media & entertainment industry clients. He is responsible for the strategy and growth of clients’ digital businesses interests through extensive knowledge of the marketing digital technology industry. Most notable clients include Woolworths, Homechoice and various divisions of the Naspers Group.

Mackintosh joined Acceleration four-and-a-half years ago from working with Grey Worldwide advertising agency, managing accounts within the Brandhouse portfolio of brands, including Heineken, Amstel, Captain Morgan and Tanqueray Gin.


Tom Manners has spent several years as a writer within the South African online community. He found his feet within this unique environment after being employed as the first journalist at South Africa’s largest technology-related publication – MyBroadband, eventually working his way up to head journalist and content manager. Following this, he moved over to Smart Publishing, based in Pretoria, where he acted as online editor for TechSmart and later started internal print and online publications (Encore and Extra Time) for new South African ticketing provider eQtickets.

In these roles, Manners learned a great deal about the South African digital landscape and subsequently started Clockwork Media, a communications agency which specialises in working with a range of clients to amplify their messaging online.

Today, Clockwork Media acts as a digital service provider to brands like Nintendo, PlayStation, Ster-Kinekor, BBD and Sasko, while working with leading companies such as Nike, IBM, Oude Meester and BMW within the framework of corporate communications.

Andrew McHenry is a council member of Mobile Monday Johannesburg, as well as being responsible for Client Relations at Rorotika Technologies (Pty) Ltd. Andrew is also Executive: Business Development Africa at Arbalest.


Zibusiso Mkhwanazi has been involved in the digital marketing industry as a director and founder of Csonke Holdings, an investment company- founded in his bedroom in 2000 with R2000.00 capital (he was 17 years old). In 2006 he merged his web operations with KRAZYBOYZ playtime to form KRAZYBOYZ digital, one of South Africa's largest black owned agencies. Mkhwanazi received the BBQ Young Business Achiever Award (2007). He has been selected as a Young Global Leader for 2011 by the World Economic Forum (WEF) – an honour which recognises the most distinguished young leaders under the age of 40 from around the world. He is currently CEO at Avatar.


Nerushka Deosaran Nerushka Deosaran is an associate in the technology team at Norton Rose’s Johannesburg office.

Deosaran joined the firm in 2010 and specialises in IT, e-commerce and privacy. Deosaran has experience in drafting various IT-related contracts such as outsourcing agreements, services agreements and licence agreements.

She has worked on contracts dealing with the handling of cash and the cash services industry. She has also been involved in various data privacy matters.

She advises clients such as Nedbank, City of Johannesburg and Blue Label Telecoms. She obtained a Bachelor of Law degree from the University of Pretoria.


Walter Pike is founder of both PiKE and New marketing and The Digital Academy. Pike has been working in marketing and advertising for 30 years, in marketing companies, in advertising agencies, a consultant and as an academic.

He is a South African marketing thought leader on the new marketing paradigm and how to market in the social era.

He thinks, writes, speaks and broadcasts. He consults to both brands and advertising and PR agencies. He thinks, writes, speaks and broadcasts on marketing in the social era, and founded the Digital Academy to teach this stuff.

His consulting business is at


Craig Rodney dynamic approach and creative problem-solving style catapulted the company into the realms of success when Rodney saddled a few blue-chip clients and projects, the likes of which include the launch of Mark Shuttleworth’s Ubuntu Linux, and the launch of Google in South Africa. In 2010, he became MD of Cerebra, after the successful merger with South Africa’s most prolific social media agency. The merger led to the formation of a communication powerhouse; a full-service communication agency with a focus on both traditional and social media. Rodney’s wide area of interest and subtle passion for all things tech makes him an invaluable leader to the Cerebra team, where he provides service with a smile to clients such as Vodacom, Samsung, Symantec, Toyota, KFC and PWC.

An innovator, a creative, a madman, Rodney is known to embrace his inner lunatic and encourages his staff to do the same, but not in that prison movie kind of way. He embraces new ideas and his thinking sets him apart from the pack. He is not averse to risk; in fact, Rodney doesn’t ask: “What if you do?” he prefers to ask: “What if you don’t?” It’s the fear of not doing, not trying, not being crazy that drives him.


Lana Strydom currently holds the position of head of Digital Marketing and Media in the Brand Management unit at First National Bank, a subsidiary of First Rand Bank. Listed on the Johannesburg Stock Exchange, First Rand Limited is one of South Africa’s largest financial institutions, with R790.8 billion assets under management. FNB is a wholly-owned subsidiary of First Rand Bank and services more than 8 million customers in South Africa. In her position at FNB, Strydom is responsible for campaign development, display media, sponsored media, search engine marketing, online reputation management and all FNB social media channels, on both strategic and operational levels. Strydom has more than 15 years’ experience in a wide range of digital disciplines and was previously employed by Absa as channel manager Mobile Portals, responsible for the management of Absa’s mobile presence, and by MTN SA as senior manager Portals and Interactive, responsible for the MTN Loaded mobile portal, MTN Internet and touch screen network. Earlier in her career, she founded and managed a through-the-line advertising agency and spent some time with technology company Paracon Holdings, as divisional manager for Business Solutions.



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Video Interview
ITWeb Events: The Social Media Summit 2012
ITWeb welcomes delegates and industry professionals to the Social Media Summit on 14-16 August at The Forum, Bryanston.

In the news:
Nerushka DeosaranSocial media to shape future laws
6 Aug 2012 - Social media and the way people transact and interact online in general will likely result in shaping future laws.
Roan MackintoshShould marketing manage the IT budget?
3 Aug 2012 - Digital marketing is changing the demands made on the IT department, and presents a good case for the marketing department to have a say in the technology budget.
Andy HadfieldUtility key to social strategy
2 Aug 2012 - Andy Hadfield shares his views on doing business in the social media age.
David GrahamGetting B2B social media right
26 Jul 2012 - Deloitte SA's digital channels executive, David Graham, is well-known locally as someone who's getting business-to-business (B2B) social media right.
Scott GrayNiche is the new mainstream
17 Jul 2012 - The rampant spread of social media means successful marketers will have to tailor their messages to suit multiple interest groups in future.
Walter PikeTwinterview: Walter Pike on social media in business
2 Jul 2012 - The marketing consultant speaks to ITWeb about the mistakes businesses are making when tackling social media.
FNB talks social media
15 Jun 2012 - The bank's Lana Strydom explains how social media can be used to build sustainable relationships with customers.

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